Assisted living SEO for communities that want the right families to ask about a tour
Assisted living SEO is search, maps and ad work for senior living, assisted living and memory care communities: pages that match what families type, a map pin that carries the same facts, and ads placed in those same searches. The work hangs on a wall calendar, a month per sheet, and each finished square gets a pen mark.
Owners and marketing directors pencil in what they want. The services page lays out the work, and the pricing page prints every figure.
Month to month is as long as any promise on the wall goes. Getting started carries no extra charge, no agreement ties you in, and the platforms collect ad spend from you directly.
Plans penciled onto the month
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- Silver
- $1,495/mo
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- Gold
- $2,495/mo
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- Platinum
- $3,495/mo
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- One ad platform
- $895/mo
Clicks are charged by the platform and sit outside these plan prices.
A month, one square at a time
Hanging a community's marketing where the whole month can be seen
A fresh month on a nail is nothing but empty squares. Marketing for a community begins that way too. We choose which squares matter first: the day the Google Business Profile is corrected, the day the memory care page goes up, the day an owner reads the first ad group. A pen mark goes in once a square is finished, and a star sticker once its wording is settled.
Three kinds of work fill the month. Search work writes one page per living arrangement the owner wants described, then edits the Google Business Profile until it echoes those pages. That is the center of assisted living SEO for senior living communities. Ads reach searches on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), managed through paid ads for communities. A community website pins the pages together, and only Gold and Platinum include one.
Four kinds of work that get penciled onto the calendar
- Landing pages
A page for each arrangement the owner names
Assisted living, memory care and senior living each get a page when the owner wants them described. It covers where the community is and how a tour request is made.
- Maps listing
A Maps pin that repeats what the pages say
Address, categories, service area and arrangement names on the Google Business Profile are edited to echo the pages, so search results and the map tell the same story.
- Paid ads
Ad groups written for the wings and floors you list
Ads follow the owner's living arrangements and neighborhoods, and searches about jobs or other communities are screened out.
- Website
A community site with a spot for every page
Gold and Platinum carry a community website; hosting and each edit you request are on us. Silver leaves the current site alone.
Two kinds of work to hang first
- Pages and Maps
Organic Growth
A family typing memory care into a search box ought to arrive at a page written for memory care, not one about assisted living. Each arrangement the owner names gets its own page, the Google Business Profile is edited to repeat the same facts, and a fact sheet is prepared so AI assistants quote only what has been approved.
Search work gets its first square at $495 a month The pocket-size search plan lives at that number resting upon 25 landing pages. Find its box on the pricing page; a note sent our way starts the discussion of what the pages hold.
- Google, Bing, Meta
Paid Ads
Ads are written for the living arrangements the owner names, then placed on Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram). The account belongs to the community, and every ad waits for the owner's read-through before it goes live.
Ad management is marked in at $895 a month That figure manages one platform. The platform bills clicks as an amount apart from this price, owed by the account holder.
Walk through the ad managementCompare the ad plans by platform count
What a family types, and the square we mark for it
| A thought a family may have | Words that land in the search bar | Square marked for it |
|---|---|---|
| Browsing every option nearby | senior living near me | A community homepage built around the street address and neighborhoods served |
| Wanting a memory care wing | memory care near me | A page for the memory care arrangement, worded as the owner words it |
| Hunting for buildings to visit | assisted living facilities near me | A page showing the way to the lobby door and how a tour request is made |
| Weighing two arrangements together | assisted living and memory care near me | One page that sets both out and links to each of them |
| Looking at apartment-style living | senior living apartments near me | A page on the apartment-style arrangements the owner chooses to describe |
Three beliefs worth taking down from the nail
Scribbled on the wall calendarA community needs one big campaign before it can be found.
What the month showsSquares get marked one at a time. A single page, a corrected Maps listing or a first ad group each sits on its own square, and the owner chooses what goes up first.
Scribbled on the wall calendarAn agency must see inside the community to market it.
What the month showsWe need the street address, the arrangements to feature, the neighborhoods served and a way for families to ask about a tour. Names and personal details about anyone living there stay with the community; our forms, ads and review work leave them out.
Scribbled on the wall calendarAds belong on every platform from the first month.
What the month showsBegin on one platform, watch what comes in during a month, then add a second when the owner decides to.
Tear off the page, hang the next month
The first squares of a month go to reading. The owner names the arrangements, wings or floors to feature and the tour days that belong on the calendar, and your existing site and listings are looked over.
Pages, Maps edits and ad groups fill the middle of the month. At the end we tear off the page, send a summary of spend, clicks, phone calls and form requests, and hang a fresh month. If the owner wants the wall left bare, the work stops: no agreement binds a community to a year, and getting started carries no startup fee.
Pricing has its own page. Search is sold as four plans, ads as three. The lowest search figure is $495 monthly and the lowest ad figure is $895 monthly, with ad spend billed to the community by each platform. Read the details on the pricing page.
Questions owners bring before the first square is marked
Why does assisted living SEO come in four plans while ads come in three?
Do we have to build a new site before starting?
Who owns the ad account the first ad runs from?
What is written on the page we tear off each month?
What stays out of the contact form and the ads?
Hang the first page with us
From the contact page you may type a message, or set aside a weekday and half-hour; when that block begins, the agency's CEO, Ross Cohen, phones you.
Which living arrangements should we write up first?
Say which arrangements you want described (assisted living, senior living, memory care), which neighborhoods your families come from, and what the community calls its own wings and floors. Leave out every personal name and every personal detail.
Take a pen to the next open day
Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.
The circle and star in the picture are drawn for the page, not a booking.